I am an Assistant Professor of Marketing at NEOMA Business School, a Visiting Scholar at Imperial Business School, and an Honorary Research Associate at the Oxford Covid-19 Government Response Tracker (OxCGRT) at the University of Oxford. I earned my Ph.D. and M.Sc. in Business Administration (Behavioural and Decision Sciences) at FGV-EBAPE, and worked for two years as a postdoctoral scholar at Imperial Business School.

My primary research area is consumer psychology. Within this field, my research primarily explores the psychology of vulnerable consumers, examining how social hierarchies and economic inequality shape consumer judgment and decision-making. More broadly, I also investigate the intersection of behavioural sciences and areas of social significance, including sustainability and public health. My research agenda explores (a) how social hierarchies and economic inequality shape consumer judgment and decision-making; (b) how people think, feel, and behave towards sustainable consumption; and (c) how the use of marketing and behavioural science tools can promote health. My work has been published in top-tier marketing (Journal of Marketing, International Journal of Research in Marketing), psychology (Nature Human Behaviour, Journal of Experimental Social Psychology), public health (The Lancet Public Health, BMC Medicine), and environmental science journals (Global Environmental Change, Climatic Change).